Myth: Big Beef has taken over cattle production and factory farming has replaced family farming and ranching, impacting the welfare of animals and the quality of beef.
Facts: Factory farming is a misnomer. The beef community is a broad community of dedicated people including farmers and ranchers, small business owners, community leaders, animal caretakers, nutritionists, environmentalists and many more who help bring beef to plates around the world. This passionate and long-standing community shares the mission to provide the safest, highest-quality beef in an environmentally and economically sustainable manner. [Read more…]